Sitemap - 2025 - Writer MBA
Month 1: Design and Set Up Your Campaign
Considerations For Choosing Your Launch Date and Some of the Best Ways to Warm Up Your Audience
How Much Money Can You Raise? Setting Your Funding Goal in an All-Or-Nothing Environment
The Exact 3-Step Method To Create a Converting Video For Your Kickstarter Project
Why Imagery Matters on Kickstarter and How To Get the Right Images For Your Project
The BEST SEO Optimizations For Getting Visible on Kickstarter
Blurb worksheet and walkthrough
What's wrong with my campaign? - Gina Danna
Campaign analysis for Joanna Penn's memoir campaign preview
What's wrong with my second campaign - Zombie Cats
How can I improve my campaign - Jennifer
What campaign should I do - Therena
What campaign should I do? - DF Hart
How To Get Through Paralysis and Actually Launch Your Kickstarter. With Kimberly Gordon
Can You Turn Around a Campaign in a Few Days? With Tom Fowler
What is Wrong With My Campaign? With Tracy Eire
How Do You Rapidly Improve an Ongoing Campaign? With Craig Price
Russell's $40,000 Cthulhu is Hard to Spell walkthrough
2-Hour Kickstarter For Authors Small Group Workshop
5 Places You Make Money During Your Kickstarter Campaign (April 14 2022 Webinar)
Kickstarter Q&A Call - January 2022
How To Create a Killer Novel Kickstarter Campaign
How to use Kickstarter to land a publishing deal
How to ship original art securely
Using Pirateship's Simple Export Rate for international shipping to save money
How to fulfill backer number specific goals in Backerkit
How to fix shipping costs for add-ons in Backerkit
How to grow your projects from campaign to campaign
The postcard trick when packing books
What happens if people don't answer their surveys?
What to expect for your next campaign?
When is your campaign considered over?
How to deliver early bird, weekly perks, and your other rewards
How many backers can you expect to return to your next campaign
How to debrief after a campaign
Building a Backerkit campaign from scratch
Getting Survey Questions right
Should you use Kickstarter surveys or Backerkit?
Should you ship books directly to readers from POD or ship them yourself
Get Your Kickstarter Project Onto Retailers (Russell's Instructional Videos)
Step By Step of Packing and Shipping Kickstarter Campaigns Quickly (Russell's Instructional Videos)
Get Your Kickstarter Project Into Backer Hands (Russell's Instructional Videos)
What percentage of project followers should convert into backers?
How to fix Kickstarter campaigns using Facebook/Amazon ad strategies
CASE STUDY: Changing your messaging during a campaign
Balancing unsubscribes with new subscribers
What to do when your campaign dies
How to track your freebie opt-in rate during your campaign
How to use, reuse, and repurpose your launch content
How to change a reward once somebody backs
How to change the launch momentum by talking about different tiers of your campaign
How many unsubscribes can you expect?
Converting AVIF Kickstarter images to JPG
Getting sharing imagery on Facebook and Twitter correct
Russell's exact prelaunch and launch email sequence
Cross-Promotion and Backer Update Swaps (Russell's Instructional Videos)
How many prelaunch backers should you aim for?
Why is your campaign getting rejected?
Create a universal tracking pixel
Congruency—Do You Have It? (Russell's Instructional Videos)
How To Spin Bad News To Your Advantage (Russell's Instructional Videos)
How To Build Press Contacts (Russell's Instructional Videos)
Grow Your Network, Get More Backers (Russell's Instructional Videos)
The Best Way to Figure Out Your Messaging (Russell's Instructional Videos)
The Marketing You Should Focus On (Russell's Instructional Videos)
Pre-Launch Marketing (Russell's Instructional Videos)
How Online Marketing Works (Mapping to Kickstarter) (Russell's Instructional Videos)
****IF YOU HAVE A SECRET PEN NAME, WATCH THIS****
What is a Meta (Facebook) pixel - From Create Profitable Facebook Ads course
Adding a Meta (Facebook) pixel to your Kickstarter
Cool marketing and cross promotion tactics that can vastly increase the reach of your campaign
Preview vs prelaunch page and how to find each
Why and how to justify premium pricing
Generating a good Kickstarter URL
Building a stack for super premium rewards
Building less popular titles to increase campaign value
Behind-the-Scenes of a $40k Campaign Design - Cthuhlu Walkthrough (Russell's Fiction Campaigns)
VC5 - Behind the Scenes of the Backend of the Campaign (Russell's Audio Drama Campaign)
VC4 - Final Checks (Russell's Audio Drama Campaign)
VC3 - Final Walkthrough (Russell's Audio Drama Campaign)
VC2 - Building a Campaign Page (Russell's Audio Drama Campaign)
VC1 - Setting Up the Basics (Russell's Audio Drama Campaign)
Three Steps to an Effective Campaign Video (Russell's Instructional Videos)
How To Create a Campaign People Want To Back (Russell's Instructional Videos)
Setting Campaign Rewards (Russell's Instructional Videos)
Building Your Budget (Russell's Instructional Videos)
Author Kickstarter launch checklist
The simple "perfect" sales page worksheet and walkthrough
DS7 - Story (Russell's Dragon Strife campaign)
DS6 - Explaining Premium Rewards (Russell's Dragon Strife campaign)
DS5 - Designing your Reward Tiers (Russell's Dragon Strife campaign)
DS4 - Writing Reward Descriptions (Russell's Dragon Strife campaign)
DS3 - Video analysis (Russell's Dragon Strife campaign)
DS2 - Rewards (Russell's Dragon Strife campaign)
DS1- Basics section (Russell's Dragon Strife campaign)
What If You Do EVERYTHING and It Still Doesn't Work?
How Not To Screw Up Your Kickstarter Campaign
5 Tips to Make Your Kickstarter Go Off Without a Hitch
Best Time of Year To Launch a Campaign
The Most Important Part of Any Kickstarter Campaign
Will Kickstarter Work For My Project? (Russell's Instructional Videos)
What is Crowdfunding? (Russell's Instructional Videos)
Our Cancellation Policy (for the payment plan)
Additional Notes on Private Messaging
Our Policy on Private Messaging
**********TROUBLESHOOTING**********
7 Mindset Shifts Authors Need To Make For Direct Sales (Adapted from Monica's NINC 2022 Talk)
Tech Walkthroughs: A couple more options to consider then I swear I'm done...
Tech Walkthroughs: Other options to consider
Tech Walkthroughs: OptimizePress
Tech Walkthroughs: Squarespace
Tech Walkthroughs: Thrivecart - legacy vs. new carts & COUNTDOWN CLOCK
Tech Walkthroughs: Thrivecart - main walkthrough
A note about tech before we get started...
Make Money at Live events (from How to Build Your Creative Career)
How to Run a Successful Book event webinar
Proof that pay-what-you-want works!
Setting up successful products on your web store
Q and A call - Setting up a successful web store
What is a Meta (Facebook) pixel - From Create Profitable Facebook Ads course
Abandoned Cart TECH walkthrough
Build your own social media site
The Key to Paid Advertising (from Build a Superfandom)
Cross-promotion (from Build a Superfandom)
Content Marketing (from Build a Superfandom)
Using Social Media Effectively (from Build a Build a Superfandom)
Spokes on Your Promotional Wheel (from Build a Superfandom)
How to run a successful giveaway overview
Build a Superfandom general overview lecture
Q and A call - Getting traffic to a direct sales offer
Getting More Traffic and Signups
Getting Your Message Out There
Copywriting And the Sideways Sales Letter
Potential Projects For Your Direct Sales Special Offer
Seven Questions to Answer About Your Offer
Where Do Direct Sales Special Offers Fit Into My Business
***COURSE SALES PAGE ELEMENTOR TEMPLATE***
***FREE + SHIPPING OPTIMIZE PRESS TEMPLATE***
***FREE KICKSTARTER COURSE OPT-IN PAGE TEMPLATE***
***FINAL Godsverse Chronicles Sales page and funnel design walkthrough + TEMPLATE!!!!!***
Analysis of the Pixie Dust free+shipping offer (from 8/2020)
Non-fiction pay-what-you-want offer walkthrough
Rinse and repeat - This is when it becomes fun!
Mailing list sequence offer design when you have multiple series
Making a sales page from a Kickstarter page through Flodesk
The Sideways Sales Letter (from The Kickstarter Accelerator)
Setting up funnel upsells and downsells in Thrivecart
Setting up a pay what you want offer using Thrivecart, Bookfunnel, and Optimizepress
The Customer Journey (from Create Profitable Facebook Ads)
The best way to figure out your messaging (from Kickstarter Accelerator)
Making an offer from an email sequence
Setting up an OptimizePress Sales Page using messaging from a social post
Q and A Call - Messaging a Direct Sales Offer
Q and A Call - Basics of Direct Sales
Five Actionable Tips to Improve Your Amazon Ads with Reedsy and Ricardo Fayet
The 3 Step Process for World Domination: Unblock, Ignite, Receive with Lee Savino and Renee Rose
Kickstarter Publishing 101 with Oriana Leckert
Level Up with Author Assistants with Aurora Publicity and Samantha Williams
How To Scale Your Shopify Store & See More Profit with Pierre Jeanty
Efficient Self-Publishing Strategies for Indie Authors with PublishDrive and Danica Favorite
An Event Horizon: Mastering Author Events in a Digital Age with Black Chateau and Desiree Duffy
What's Working in Facebook Ads Right Now with Melissa Storm
Creative Planning for Indie Authors with Orna Ross
Marketing Automations Using ChatGPT and Zapier with Indie Author Magazine and Chelle Honiker
7 Reasons Why All Authors NEED Universal Book Links (& How to Use Them) with Geniuslink
Series Success: How Marketing A Series Works For Authors with Written Word Media
Tropes: Everything, Everywhere, All at Once with Jennifer Hilt
AI Job Types for Authors with Future Fiction Academy, Elizabeth Ann West, and Steph Pajones
Publishing Widely with Kobo and Tara Cremin
Maximize Your Profits Through Direct Sales & Special Editions with Alex Smith
Optimize and Scale FB Ads with Mal Cooper
Getting Started with BookBub Ads with Audrey Derobert
Marketing in 2024 (and Beyond): Leverage Your Assets with D2D and Nick Thacker
Die Hard, Plot Harder: Techniques for Planning Series in Plottr with Troy Lambert
The Author's Guide to Social Proof & Social Media with Book Brush and Kathleen Sweeney
Pageturner Pacing with Ines Johnson
Direct Sales through StoryOrigin with Evan Gow
Special Edition printing with Lisa Fulton from 48 Hour Books
Distributing through Publish Drive with Danica Favorite
Building community with Mighty CEO Gina Bianchini
From Creator to CEO with Amanda Northcutt from Level Up Creator
Special edition Kickstarters with Dana Claire and The Inkfluence
Kickstarter Publishing 101 with Kickstarter Director of Publishing Oriana Leckert
Writer MBA con and Future of Publishing Mastermind with Mel Jolly and Tawdra Kandle
Backerkit with customer success human Lafia Morrow
Exploring Sparkloop with Account Manager Cole Bridges
Planning your year with Audrey Hughey
Automation and AI with Chelle Honiker
Using Universal Fantasies to hook readers with Theodora Taylor
Kickstarter campaign management and fulfillment with Andrew Cobble
Using Tropes to improve your books with Jennifer Hilt
Navigating Hollywood with Mike Blum
Author Archetypes with Becca Syme